Hello customers, friends, and supporters,
We are excited to introduce you to the new look of Hani Coffee Co! In an effort to enhance the customer experience, we have created a modern, crisp new design for our coffee bags that provides basic information about the origin and roast of the coffee you are choosing. During the process of trademarking our logo, we made the transition to a new Chinese name, 哈美尼 (HaMeiNi). Not only is it a combination of the Chinese word for America and the people group we have been working alongside, it is a play on the word “harmony”. It represents what the company is all about. In harmony, we see the union of great coffee and changed lives as the company continues to serve people in this area. We also bring producer and consumer together over a harmonious cup of coffee!
Although things may look different on the outside, nothing has changed within our company or the coffee itself. The same passions of delicious coffee and impacted communities that started this journey continue to drive us. We are excited about rolling this out in the U.S. in the coming months, but you can begin seeing our new packaging in China immediately.
As Hani Coffee Co continues to expand, we want to include you! For this reason, we will be using social media to share coffee news and stories about lives impacted here in China. Follow us on Instagram and Facebook, subscribe to our WeChat Official Account, or check the website for blog updates.
Thank you to those who have continued to support us along this journey! We are excited about the future and count it a joy share it with you. We. love. coffee…from the farm to the cup!